How do we see everything around us? We see things in three-dimensional form. So, when it comes to design, why shall we stick to two-dimensional designs? While it is much easier and simpler to create 2D design in comparison to 3D design, you get more realistic effect in 3D design.
However, isometric design is slightly different from normal 3D design. In three-dimensional design, you get perspective lines that merge into each other. But in isometric design the lines are all parallel. It helps to see the design exactly how it is. It’s difficult to explain how the lines are straight and yet you get a 3D effect. So, let’s not waste time trying to explain things. Instead, let us check out how isometric design works on the world of graphic designing.
Why do you need isometric design?
There are certain design styles that ask for different perspectives. And two dimensional designs can’t really show the perspectives. Suppose your business belong to real estate industry. A flat design is not ideal to show the rooms and buildings that you are selling.
The better you can show how the rooms look from top or side or front the better people can understand what to expect. You can create detailed design without making it look cluttered. I agree that flat designs retain simplicity. However, sometimes it is necessary for you to show the depth of a design and isometric design allows you to do that.
Simple designs don’t always mean better:
You may have been in the illusion that a simple design is better because it is clear. However, that is not the case anymore. When you want to display a design that has some complexity going on, a simple flat design can’t serve the purpose. A flat design looks too elementary.
Isometric icons are better than flat icons:
Believe it or not isometric icons are way better than flat icons. Why? The simple reason is that isometric icons look like they are embossed on a plain background. They look raised because of the design. However, flat icons don’t have that depth and dimension. As a result, flat icons appear to be plain and FLAT.
If your design requires clickable icons, I would recommend using isometric design. As the design looks more prominent, people know exactly where to click.
Show curved designs in a better way:
There are times when you may need to show some curves in your design. How will you show that curve in a flat design? You may bend the line but it won’t give you the dimension that makes a design look good.
The obvious choice for this type of design is isometric design. Isometric design has definitely changed the way graphic designing worked previously. Now it has become easier to create a curved screen or a road that has sharp turning.
Create visual hierarchy:
Unlike flat designs, isometric designs allow you to create a visual hierarchy without making the design look messy. This type of design literally gives you more space in comparison to flat designs. You can use shadows and highlighting technique to create depth and dimension. As the idea of the design is to add flow, it helps you to create a mini version of what you see. So, an isometric design gives you a more realistic feel of the actual object or place or process than a flat design.
What is the correct rule of isometric design?
I have seen many people claim to create an isometric design. But when I verify whether the design follows the rule of 120-degree, most of these designs look normal three-dimensional design.
If you want to create or get a proper isometric design, you have to make sure that the design follows the rule of 120-degree. If all the three axes have 120-degree angle, it is an isometric design. Check out the image below.
Image courtesy: https://bit.ly/2R3df58
Since you want to create a design that has visual hierarchy and has depth, you have to use shadows. Now, suppose you are using too many colors to create that shadow effect. It will not aid you in creating a design that looks superior. Rather, you will end up with a design that looks jumbled up.
If you are creating an isometric design, try to stick to either a single color palette or make the design in such a way that there is enough white space to balance out multiple colors. Besides, choosing the right typography is also important. If you have to write a tagline and you choose a clumsy font, the viewers may get turned off.
When should you use isometric design?
Now that you know what isometric design is and how you will understand what isometric design will look like, it is time to decide when you should use this type of design. So here are a few examples that will show you when an isometric design can add value to your design needs.
- Simple design with dimension:-When you want to add dimension in a simple design, it is time to include isometric design. Suppose you have created a simple logistics service. But you want to add dimension to the image. You can keep the design simple by adding a small isometric design as a part.
- Detailed images:-Sometimes you will see that some designs require detailed images. Suppose you are creating a plan for a new home. Instead of showing the structures of the rooms and the surrounding area in a flat design, it is better if you show the details in isometric design. This will not only allow you to show the rooms in details but will also capture the truest image of the rooms.
- Designing cities:-If you are going to show city life in design, flat design can never portray the essence. Cities have buildings of different heights. City design should also include water bodies, banners, street lights, traffic, people, park and so on. It is impossible to show all of these within a flat design. However, in isometric design you can show as many details as you want. You can even show a person walking on a park with a dog!
- Create icons:-Icons are generally small in size. Thus, most people keep them as simple as possible. While there is no harm in doing that, you can still add dimension to the tiny design by creating the icon in isometric form. Icon design in isometric form ensures that the icon looks prominent. So, no matter which device you use to check out the icon in, you can see it clearly.
- Logo design:-Be it small or big, every business has its logo. What makes a logo stand out? First, the logo’s design. Second, the logo’s color. Third, the structure of the logo. Obviously, you can create a logo in flat design and it will still be good. However, if you want to take a step ahead and create something that is unique and fresh, creating an isometric logo design can be your ideal choice.
Image courtesy: https://bit.ly/2L3Vejq
- Infographics:-A few years earlier, people had no idea what infographics was. And now, you can see people using infographics on their website, their social media pages and even on their e-brochures or newsletters. Infographics has become so famous because you can explain a lot of things with graphics. So, if you want to make it more informative, you can try using isometric design. It will allow you to show even more details within a short space.
- Landing pages:-It doesn’t matter whether your website has isometric design or not or even if you have never used isometric design before. You can still choose to make your landing page look good and updated. Using isometric design to explain what process you work on or how it works will help people understand your business better.
Have you started using isometric design yet?
It might feel a little overwhelming for you to understand and implement isometric design in your design endeavors. But trust me when I say that this type of designs can boost your business by manifold. If you are not confident enough to get started with implementing isometric design, you can hire professionals who have experience.
Nico Digital is a company that has helped many projects to grow with isometric design. The trained designers and illustrators have created logos, landing pages, brochures, infographics and many other visual assets with the help of isometric design. Have you tried out isometric design yet? Contact the company to know how the design can help you.