What is Digital PR & Why Your Brand Needs It Now – 2023

“Public relations is the art of building a genuine connection with your audience, one story at a time.”

In today’s digital era, Digital PR remain critical in brand building. And it requires much more than the passé traditional methods of billboards and Ad commercials outside office buildings.

So, if you are looking for a match made in marketing heaven, you needn’t look any further than Digital PR and SEO. With Online PR, not only are you building your brand, but also supercharging your SEO!

What’s more? It’s an absolute “white hat” way to build links and gain serious traction online.

And recently, the marketing world was abuzz with excitement after Google’s John Mueller stated that Brand PR reigns supremacy over technical SEO (in some cases, mind you).

So, get ready to plunge into the tantalizing world of Digital PR and discover why it’s an absolute game-changer for your business.

No more waiting, let’s take a deep dive!

What Is Digital PR ? A Beginner’s Guide

PR in its essence, means creating a Positive Image. It can be for a person, organization, or brand.

Thus, Digital PR encompasses the same and can be termed as the ‘Ultimate Power Move’, in the world of marketing.

When you blend traditional PR strategies with digital know-how, it unleashes a whole new world of possibilities for brands, companies, and businesses alike.

And in today’s digital landscape where you want to stay ahead of the curve, it makes your brand more Visible.

At its core, Digital PR Marketing involves leveraging multitudes of online channels like:

to get your message out there and create a buzz.

You can think of Digital PR as your personal megaphone. It allows you to connect and engage with your audience on the channels they love most!

However, Online PR is so much more than just creating and promoting content on the internet!

So, let’s zoom out and have a look at the bigger picture.

How to Do Digital PR ? Everything You Need to Know!

Now that you have a fair idea of what Digital PR is, let’s buckle up because we’re about to dive into the world of PR marketing tactics used by the pros!

While this list is far from exhaustive, it’s packed with some of the most popular and effective strategies out there.

And who knows? With Digital PR evolving at breakneck speed, there might be a few surprises in store for us yet!  

Top 6 Online Digital PR, Ideas, & Strategies which you must try in 2023.

1. PR in Content Marketing

It’s all about building trust, fostering meaningful relationships, and converting casual onlookers into lifelong connoisseurs who can’t get enough of what you have to offer.

Content marketing and Digital PR work together to amplify your brand’s message to new heights.

You generate exceptional content that resonates with your target audience, and Online PR helps you distribute that content to the Right individuals at the Right time.

But wait, there’s more: Content Marketing and Digital PR are two sides of the same coin. Or maybe peanut butter and jelly!

They’re both components of a broader digital marketing plan that involves a thorough understanding of your target audience, the definition of your brand voice, and the measurement of your outcomes.

It’s a subtle and ongoing procedure that requires continuous refinement and improvement. And never stops…

Click here to learn more about the benefits of content marketing.

2. Online Reputation Management (ORM)

In today’s digital age, you want to maintain a positive online image. Because it matters what people are saying about your brand.

You have to keep a watchful eye on your brand’s online presence.

If there’s any negative feedback or review, you need to respond strategically to them.

You have to foster trust among your audience. Otherwise, the company behind you will swoop in and steal the show.

And you don’t want that to happen.

3. Press Releases

Your brand achieved something noteworthy. It’s time to show it off to the world!

It’s your golden ticket to make headlines and get the media buzzing about you.

A press release can be about anything worthy enough of showing off.

Here are some digital press release examples

Since its debut in 1906, the press release has stood the test of time and remains an important tool in the modern marketing toolkit.

Press releases hold the power to create a buzz and grab the spotlight for your company, by capturing the attention of influencers and journalists who can amplify the message to their audience.

Moreover, press releases don’t just create buzz and grab the attention of journalists – they also provide a powerful SEO boost for businesses. With strategic use of keywords and links, press releases can help increase online visibility and drive more traffic to a company’s website.

4. Guest blogging

You have mastered a certain expertise or niche. Now it’s time to show your grasp or thought leadership over that topic.

By contributing top-notch content to external websites or blogs, you not only boost your own credibility and expertise but also position your brand as a trusted source for valuable knowledge and insights.

Moreover, when you write for other sites you can also use your own backlinks. This improves your SEO rankings, and also drives traffic.

Think of guest blogging as a long-term investment.

You get to:

• Build lasting relationships with publishers and influencers
• You get to establish the credibility of your brand
• You drive more sales for your business

5. PR In Social Media Marketing

Need I explain the benefits of social media marketing? Facebook, Instagram, Twitter, Snapchat, LinkedIn, and the likes are important places for leveraging your Digital PR.

You get to have a meta verse for your company, that is always buzzing with activities. From creating and sharing informative content, and connecting with your audience on a personal level to paid advertising, social media can be the fuel that powers your Digital PR strategy.

And with the rising number of influencers on social media platforms and the millions of loyal followers they come with, social media can be a goldmine for your PR.

6. Miscellaneous PR practices

Apart from the primary tactics mentioned above to leverage your Digital PR, which act as the tip of the PR iceberg, here are a few more of them.

• Newsletters

Sending newsletters, filled to the brim with product-based and informational content can appeal to an existing list of subscribers. They can be a valuable tool in your Digital PR arsenal, as they provide a direct line of communication between your brand and audience.

• Citations

Citations involve listing your company in online directories. When your company is visible in citation lists, it sends a positive signal to search engines and potential customers. They also act as backlinks to your site, which lead to more business opportunities.

• Unlinked mentions

Unlinked mentions can provide valuable insights into how a brand is perceived online. A mere mention of your brand online can work wonders for your reputation. It’s like free publicity that enhances your popularity and credibility, even without a link!

How to Create A Digital PR Strategy?

Don’t wait to get your brand out there – whether you DIY or get expert help, take action now!

Once you’ve dipped your toes in the Digital PR pool, you can tweak and optimize to ensure you’re making the biggest splash possible!

Below, we have created a Digital PR checklist for you to shadow.

• Step 1 – Select your PR tactics

For starters, you need to choose the best Digital PR tactic that works for you. If you are an established company, you can use Online Reputation Management (ORM), or even Guest Posting to make your brand visible. If you are just starting out, you can consider Content or Social Media Marketing to establish credibility first.

• Step 2- Use the right tools to understand your audience persona

Depending on the type of PR tactic you choose, you will need to choose the right set of tools to get on track. For example, keyword analyzing tools, CRM software, and even Google Analytics can help you get started.

•Step 3 – Create amazing PR content to target your audience

Publish those contents, create your newsletters, and brush up on your social media channels. You will need to develop your digital assets to develop a solid Digital PR strategy.

• Step 4 – Conduct outreach to target  journalist which they can’t refuse

It’s not enough to just create killer assets – you need to spread the word! Reach out to your audience by answering questions, sending customized emails, and submitting your profile to relevant directories.

• Step 5 – Measure your success

How to measure Digital PR?

Done with all of the above? It’s time to reap the rewards of your hard work! But how do you measure the success of your Digital PR campaign?

It’s all about the numbers: Did your campaign improve your keyword ranking, increase website traffic, generate more leads and sales, and boost brand recognition?

Let the data tell the story!

Wrapping it up

Digital PR can work wonders for your brand by building your brand authority in your industry. It can also amplify your link-building efforts in perfect tandem with SEO’s best practices. So, it’s time to start harnessing the power of Digital PR and take your brand to greater heights.

At Nico Digital, we understand online PR in digital marketing like the back of our hands. Contact us now to experience top-of-the-line Digital PR services that will keep your brand front and center, where it belongs!